Best Keyword Research Tools to Consider in 2023

Best Keyword Research Tools

Unlocking the potential of effective keyword research is the cornerstone of any successful digital marketing strategy.

In the ever-evolving landscape of search engine optimization (SEO) and content marketing, having the right keyword research tools at your disposal is paramount.

This curated list presents the cream of the crop, the best keyword research tools available, to help you supercharge your SEO efforts and connect with your target audience.

From household names to hidden gems, these tools offer a wealth of features, data, and insights to discover the perfect keywords, analyze your competition, and boost your online visibility.

Dive into this comprehensive guide and elevate your keyword research game to new heights.

What is a Keyword Research Tool, and why is it essential for SEO?

Keyword research tools are essential for SEO, as they enable users to identify and target the most relevant and valuable keywords and phrases for their content and websites. These tools help in understanding what users are searching for and the search terms they use.

By analyzing search volume, keyword difficulty, and competition, users can prioritize their efforts and optimize their content for keywords that offer the best chance of ranking higher in search engine results.

Keyword research tools also assist in content creation, enabling the production of content that aligns with user intent. They are invaluable for improving online visibility, attracting organic traffic, and staying competitive in the digital landscape.

How to do keyword research in 2023?

Keyword Research: A Steps Guide for 2023

  • Brainstorm seed keywords.
  • Expand your keyword list with keyword research tools and Google search.
  • Analyze your keyword list for search volume, competition, and intent.
  • Prioritize your keywords based on your business goals and resources.
  • Use your keywords in your content.

Additional tips:

  • Focus on long-tail keywords.
  • Use semantic keywords.
  • Consider user intent.

Best Keywords Research Tools in 2023


SEMrush Homepage Overview

SEMrush’s Keyword Research tool is a formidable asset for digital marketers and SEO specialists. This versatile tool empowers users to delve deep into the world of keywords, gaining valuable insights to enhance their online presence.

SEMrush assists in generating keyword ideas, assessing the difficulty of ranking for them, and analyzing competitors’ strategies.

It doesn’t stop at the basics; the tool also uncovers long-tail keywords, provides data on search volume and cost-per-click, tracks keyword trends, and offers content optimization suggestions.

The ability to monitor keyword rankings and adapt to changes in search behavior makes SEMrush an indispensable companion for users of all levels, facilitating informed, data-driven decision-making.


  • Keyword Analytics
  • Competitor Analysis
  • Keyword Difficulty Assessment
  • Related Keywords Suggestions
  • Google Ads Integration
  • User-Friendly Interface


Ahrefs Homepage Overview

Ahrefs’ Keyword Research tool stands as a formidable resource in the realm of SEO and content marketing. It equips digital marketers, SEO professionals, and website owners with the tools they need to unlock the potential of keywords.

Ahrefs facilitates the discovery of high-impact keywords through a vast database, assesses keyword difficulty, and reveals your competitors’ keyword strategies, allowing for data-driven decisions.

In addition, the tool unearths long-tail keywords, provides insight into keyword trends, and offers content optimization suggestions. With rank tracking, it helps monitor keyword performance.

Whether you’re new to SEO or a seasoned expert, Ahrefs’ Keyword Research tool empowers you to refine your strategies and enhance your online visibility.


  • Keyword analysis with search volume and difficulty scores.
  • Unique click and click-stream data for keyword performance.
  • SERP overview to analyze search result pages.
  • Keyword difficulty scores to assess competitiveness.
  • Content gap analysis to identify competitor keywords.
  • Blacklink analysis for top-ranking pages.

Moz Keyword Explorer

Moz Homepage Overview

Moz Keyword Explorer stands as a dependable and intuitive keyword research tool, earning accolades from the digital marketing and SEO community. It functions as a versatile resource for keyword research, boasting a robust feature set.

The tool excels at generating keyword recommendations, assessing keyword competition to gauge market saturation, and uncovering lucrative opportunities.

Users can delve into competitor keyword analysis, refining their strategies based on insights. Moz also offers comprehensive insights into search engine results pages (SERPs), shedding light on the performance of top-ranking content.

Additionally, it facilitates the discovery of long-tail keywords, provides search volume and cost-per-click (CPC) data, tracks keyword trends, and furnishes valuable content optimization recommendations.

Whether you’re a novice or a seasoned professional, Moz Keyword Explorer equips you to make informed, data-backed decisions and construct high-impact keyword strategies.


  • Keyword analysis with search volume and difficulty scores.
  • SERP analysis to study search engine results pages.
  • Local SEO insights.
  • Historical keyword data.
  • User-friendly interface.
  • On-page optimization recommendations.

Google Keyword Planner

Google Keyword Planner Homepage Overview

Google Keyword Planner, a cornerstone of digital marketing, is an essential keyword research tool provided by Google. Widely used in the SEO landscape, it caters to advertisers, businesses, and website owners.

This tool offers a spectrum of features to aid users in understanding search demand and formulating data-driven content strategies. It presents an extensive array of keyword suggestions, complete with search volume data and competition analysis.

Additionally, Google Keyword Planner provides cost-per-click (CPC) estimates for Google Ads campaigns.

With access to historical data and user-friendly filtering options, it accommodates both beginners and seasoned marketers, making it invaluable for developing strategies for content and advertising initiatives.


  • Provides keyword suggestions.
  • Shows historical keyword trends.
  • Offers search volume data.
  • Indicates keyword competition.
  • Supports location and language targeting.
  • Display seasonal search volume data.


AnswerThePublic Homepage Overview

AnswerThePublic stands as a distinctive and creative keyword research tool, designed to cater to content creators, SEO professionals, and digital marketers.

Its approach to keyword discovery is unique, as it generates keyword ideas in the form of questions and prepositions. This methodology empowers content creators to address specific user queries directly, making it a valuable asset for content development and SEO.

AnswerThePublic facilitates content ideation by aligning content with what users are seeking, and it visually represents keyword data in an engaging manner.

Additionally, it aids in the discovery of long-tail keywords, which are often less competitive and highly focused. This tool also supports competitor analysis, helping users identify gaps in their competitors’ content strategies.

As a complement to traditional keyword research tools, AnswerThePublic provides a fresh perspective on user intent and content creation, enabling more effective audience engagement and SEO enhancement.


  • Focuses on questions people are asking.
  • Provides prepositions and comparison keywords.
  • Organizes data alphabetically.
  • Presents results visually.
  • Allows data export in CSV format.
  • Supports location and language targeting. Homepage Oveview is a robust and user-friendly keyword research tool, highly prized by digital marketers, content creators, and SEO experts. With a rich set of features, it streamlines the process of identifying relevant keywords to boost online visibility.

This tool excels at providing a vast array of keyword suggestions based on a given seed keyword or topic, helping users uncover valuable keyword opportunities. It also offers critical search volume data, allowing users to assess keyword popularity and potential.

Moreover, supports competitor analysis, enabling users to gain insights into their competitors’ keyword strategies and make informed adjustments to their own. It’s also proficient at unearthing long-tail keywords, which are often less competitive and more specific, thus refining content targeting.

Whether you’re an SEO novice or a seasoned pro,’s user-friendly interface and comprehensive data make it an indispensable asset for developing effective keyword strategies and improving search engine rankings.


  • Provides keyword suggestions.
  • Generates long-tail keywords.
  • Offers search volume data.
  • Includes CPC and ad competition insights.
  • Suggest question, preposition, and comparison keywords.
  • Display search trends for keywords.


Ubersuggest Homepage Overview

Ubersuggest, a brainchild of renowned digital marketing expert Neil Patel, is a versatile and budget-friendly keyword research tool that has earned a significant following among SEO professionals, content creators, and businesses. This tool’s appeal lies in its ability to provide valuable insights and data to enhance online visibility.

Ubersuggest excels at generating a diverse array of keyword suggestions, based on initial queries, facilitating the discovery of pertinent and high-impact keywords. Its keyword difficulty analysis assists users in evaluating competition levels, ensuring well-informed prioritization.

Furthermore, it empowers users to dissect their competitors’ keyword strategies, uncovering opportunities for improvement. Access to search volume and cost-per-click (CPC) estimates aids both organic and paid search campaigns.

Ubersuggest also assists in content ideation and offers insights into backlink data. With its user-friendly interface and affordability, Ubersuggest is an invaluable asset for optimizing SEO strategies, refining content creation, and boosting search traffic.

  • Provides keyword suggestions.
  • Offers search volume data.
  • Calculates keyword difficulty.
  • Includes CPC and CTR data.
  • Offers historical data and trends.
  • Generates content ideas.


KWFinder Homepage Overview

KWFinder, a niche-centric keyword research tool, is an essential asset for bloggers, niche website owners, and SEO aficionados. It specializes in uncovering long-tail keywords, offering a unique advantage for those targeting specific markets or niches.

This tool excels in generating comprehensive lists of long-tail keyword suggestions, which are often less competitive and highly targeted, making it ideal for precise content targeting.

KWFinder also calculates keyword difficulty, helping users assess the competitive landscape. With access to search volume and cost-per-click (CPC) estimates, users can make informed decisions for both organic and paid search campaigns.

Furthermore, its support for location-specific research aids geo-targeted strategies. SERP analysis and historical keyword trend tracking provide valuable insights for strategy refinement.

KWFinder’s niche-focused approach, user-friendly interface, and specialized long-tail keyword research capabilities make it an invaluable tool for enhancing online visibility within specific markets or niches.


  • Provides trend data.
  • Supports localized keyword research.
  • Calculate keyword difficulty.
  • Offers backlink data.
  • Generates content ideas.
  • Suggests autocomplete queries.

Long Tail Pro

Long Tail Pro Homepage overview

Long Tail Pro, a highly specialized keyword research tool, shines in the realm of long-tail keywords, offering substantial advantages to bloggers, niche website owners, and SEO experts.

Its primary strength lies in uncovering these long-tail gems, known for their lower competition, higher specificity, and exceptional value in niche content targeting.

Long Tail Pro not only excels in generating these keywords but also evaluates their competitiveness, providing users with valuable insights for informed decisions.

With access to search volume and cost-per-click (CPC) data, it facilitates strategic choices for organic and paid search campaigns. Moreover, it enables rank tracking and competitor analysis, allowing for a refined approach.

This tool’s flexibility in both local and global research further enhances its utility. With an intuitive interface and niche-focused capabilities, Long Tail Pro proves invaluable for optimizing content strategies, elevating search engine rankings, and attracting precisely targeted traffic.


  • Helps find long-tail keywords.
  • Calculates keywords competitiveness (KC) score.
  • Provides rank tracking.
  • Offers keyword recommendations.
  • Aids in local SEO research.
  • Allows import and export of data.


Serpstat Homepage Overview

Serpstat, a comprehensive SEO platform, hosts a powerful keyword research tool that caters to the demands of digital marketers, SEO professionals, and businesses.

Offering a wealth of features, it equips users to uncover valuable keywords, analyze competitors, and enhance their online presence. Serpstat’s capabilities span from generating extensive keyword suggestions to calculating keyword difficulty scores, enabling users to gauge the competitiveness of specific keywords.

Competitor analysis unveils insights into rivals’ strategies, aiding users in refining their own approach. Access to keyword search volume and cost-per-click (CPC) estimates assists in making informed decisions for both organic and paid search campaigns.

Long-tail keywords are discoverable for precise content targeting. With the ability to track keyword trends over time, Serpstat empowers users to adapt their strategies effectively.

Its user-friendly interface and comprehensive features make it a versatile tool suitable for users of various experience levels, proving invaluable for optimizing SEO efforts, refining content strategies, and elevating search engine rankings.


  • Provides keyword suggestions.
  • Offers search volume data.
  • Calculate keyword difficulty.
  • Includes CPC and PPC data.
  • Shows historical keyword trends.
  • Permits data export.


What are the key features to look for in a keyword research tool?

Important features include keyword suggestions, search volume data, competition analysis, keyword difficulty scores, and the ability to track rankings.

Are there free keyword research tools available?

Yes, some tools like Google Keyword Planner and Uberduggest offer free versions with limited features. However, for more comprehensive data and analysis, paid tools are often recommended.

How do I choose the right keyword research tool for my needs?

Consider your budgets, the specific features you require, and the scale of your SEO efforts. Some tools may be better suited for beginners, while others are more advanced.

What is keyword competitiveness, and how can a tool help with this?

Keyword competitiveness assesses how challenging it is to rank for a particular keyword. Many tools provide a keyword difficulty score to help you gauge this.

Can keyword research tools help identify long-tail keywords?

Yes, many tools offer long-tail keyword suggestions, which are often less competitive and more specific, making them valuable for niche marketing.

Do these tools provide insights into search trends and seasonal keywords?

Yes, some keyword research tools offer historical data and trends, allowing you to identify season-specific keywords and optimize content accordingly.

How can keyword research tools benefit content creation?

Keyword research tools help you discover relevant topics and phrases to create content around, ensuring that your content aligns with what your target audience is searching for.


In conclusion, finding the best keyword research tool is super important for people trying to create content and get noticed on the internet.

These tools act like helpful guides, showing you which word to use to get more visitors to your website. In 2023 we have looked at some really good keyword research tools, each with its own special features to make your online stuff better.

Whether you are a pro or just starting out, these tools can help you discover the right words to get your website noticed on search engines.

Remember, the best tools for you is the one that fits your needs, so you can keep growing in the online world.

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