Lensbaby Announces Two Additions to its Optic Swap System

Today, Lensbaby announced two new lenses for their Optic Swap system, the new Fisheye Optic and Soft Focus Optic. Lensbaby is traditionally known for selective focus optics that produce an image with one “sweet spot” of sharp focus, surrounded by a gradual blur. Rather than using Photoshop or Aperture, the modified lenses allow you to achieve similar dramatic effects very easily. With the introduction of these new optics, Lensbaby is moving beyond the realm of selective focus to offer photographers a Creative Effects SLR lens system, with 6 different optic options.

About the Lensbaby Optic Swap System

The Lensbaby Optic Swap System now features six interchangeable optics that can be swapped in and out of Lensbaby’s Creative Effects SLR Camera lenses, the Muse, the Composer, and the Control Freak. Each optic creates a different type of creative image, giving photographers unlimited freedom to achieve their unique vision. The Double Glass, Single Glass, and Plastic Optics bring one area of a photo into sharp focus, creating a ‘Sweet Spot’ of sharp focus that is surrounded by beautiful blur. Photographers can move this Sweet Spot anywhere in their photo by bending their Lensbaby lens. The other 3 optic options, Fisheye, Soft Focus, and Pinhole/Zone plate create different types of artistic looks but do not feature the Sweet Spot technology.

Fisheye Optic

The Fisheye Optic allows photographers to turn their Lensbaby Composer, Muse and Control Freak into a fisheye lens by swapping out the installed optic and dropping the new Fisheye Optic into the lens. This optic’s ultra-wide 12mm focal length is capable of capturing a 160 degree fisheye angle of view and can focus from infinity all the way down to one-inch from the front of the lens. When focusing on objects very close to the lens, the fisheye look is exaggerated even further and can create very fun effects. With the Fisheye Optic installed, photographers typically will point their Lensbaby straight ahead to achieve a classic fisheye look. It will be available in the Lensbaby store for $149.95.

Soft Focus

Images created with the 50mm focal length Soft Focus Optic feature a soft and diffused appearance. The Soft Focus Optic creates a velvety soft image perfect for portraits, flowers, landscapes or any subject that needs a soft touch.The Lensbaby Soft Focus Optic is available for $89.95 Hop over to Lensbaby's site for more details.